IT HAS ALWAYS BEEN ABOUT YOU.
This worldwide campaign for Volkswagen Golf is love letter from the world’s most popular car to you. Its drivers.
For the past 50 years Golf has witnessed millions of incredible stories.
From every corner of the world.
From every corner of the car.
From intimate moments to historical events.
From one generation to the next.
These stories have inspired the Golf to become what it is today: the very best version of itself: The New Golf.
That’s why this campaign is not about the Golf.
It’s about you. And it has always been.
The dealership photos for the new models were taken with the same basic idea. Whether in POV or exterior shot,
it has always been about you.
Agency: DDB PARIS
Creative Director: Alexander Kalchev
Art director: Jonathan Baudet-Botella & Heitor Buchalla
Copywriter: Linnea Kavsjö
Account team: Meryl Martin, Mathilde Bodin & Faye Schroder
Director: Terence Neale
Photographers: Chris Noltekuhlmann & Frithjof Ohm
Production: ANORAK
TV Prod: Alexander Seib & Valerie Opitz