SEPHORA - THE unlimited power of beauty
For SEPHORA, beauty is a playground where everyone has the power and the right to experiment and create their own definition. It is limitless, because there are as many beauties as there are people in the world, and the same person can explore many facets of it in a day, or a lifetime. It gives us the power to assert and love ourselves. Beauty is not a standard, a size or a filter, but a tool of power and confidence.
To illustrate this new brand positioning, which gives beauty a prominent role in everyone’s lives, we created a new, powerful campaign that is deliberately different from previous years. The Unlimited Power of Beauty is both very universal in its casting and very intimate in its tone and imagery, allowing viewers to see themselves in the story and discover the potential of their own beauty.
The prints were captured by Nadine Ijewere. The images carry the brand’s message while advertising its different departments (perfume, make-up, skin care). Each of these 12 prints tells the story of the richness of beauty, regardless of age, gender, physique or style. All these unique and powerful personalities speak directly to us—each portrait has its own point of view about beauty, with catchphrases like mantras we would repeat to ourselves in front of the mirror.
Watch the case study :
Agency: BETC Etoile Rouge
Creative Directors: Rémi Babinet, Florence Bellisson
Art director: Jonathan Baudet-Botella
Assistant Art director: Joachim Touitou
Copywriter: Clara Lafuente
Photographer: Nadine Ijewere