CITROEN x Rip curl - wax crayons
Context:
Citroën C4 SpaceTourer Rip Curl Edition is a family car with a surf twist. Can we bring surfer families closer even in the water ?
Idea:
We created colouring crayons from wax and brought the drawings of a pro surfer's child to life.
Agency: BETC PARIS
CD: Nicolas Lautier
Copywriter: Clara Lafuente
AD: Jonathan Baudet-Botella
Directors: David&Douglas
Account Manager: Anyce Nedir